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IPA Bellwether: UK ad budgets flatline amid political uncertainly

Media Netimperative – latest digital marketing news

The latest IPA Bellwether report has signalled a stalling of growth in UK marketing budgets, following what had been a more positive start to the year.Overall marketing budgets in the UK flatlined, with 0% growth observed over the next three months.
'The latest IPA Bellwether report has signalled a stalling of growth in UK marketing budgets, following what had been a more positive start to the year.Overall marketing budgets in the UK flatlined, with 0% growth observed over the next three months.Confidence in own-company financial prospects has also plummeted to the lowest levels observed since 2011, largely attributed to political uncertainty. . The post IPA Bellwether: UK ad budgets flatline amid political uncertainly appeared first on Netimperative - latest digital marketing news .'

Real or fake? Adidas Instagram goes viral as Grimes reveals bizarre fitness routine

Media Netimperative – latest digital marketing news

Adidas has sparked social media buzz this week, after the star of its latest social media campaign, singer Grimes revealed a training regime that includes deprivation tanks, astro-gliding to other dimensions, and experimental surgery to remove the
'Adidas has sparked social media buzz this week, after the star of its latest social media campaign, singer Grimes revealed a training regime that includes deprivation tanks, astro-gliding to other dimensions, and experimental surgery to remove the top film of her eye.Grimes, a singer and songwriter known for her high-profile romance with Tesla CEO Elon Musk, is starring in Adidas’ latest campaign.Grimes kicked off the campaign with an Instagram post describing her “training regime,” which she says includes deprivation tanks, astro-gliding to other dimensions, and experimental surgery to remove the top film of her eye. . The post Real or fake?Adidas Instagram goes viral as Grimes reveals bizarre fitness routine appeared first on Netimperative - latest digital marketing news .'

Majority of marketers want to spend more on programmatic audio

Media Netimperative – latest digital marketing news

The majority of marketers want to spend more on programmatic audio, but its full potential is not yet being realised within Europe.
'The majority of marketers want to spend more on programmatic audio, but its full potential is not yet being realised within Europe.The study, from outcome-media company  . The post Majority of marketers want to spend more on programmatic audio appeared first on Netimperative - latest digital marketing news .'

Facebook debuts ‘scam ad’ reporting tool with Martin Lewis and Citizens Advice

Media Netimperative – latest digital marketing news

Facebook has launched a scam ad reporting tool that lets people ads they believe to be misleading or scams on Facebook.The tool accessible within the app and supported by a dedicated team, is a result of a partnership between Facebook and money
'Facebook has launched a scam ad reporting tool that lets people ads they believe to be misleading or scams on Facebook.The tool accessible within the app and supported by a dedicated team, is a result of a partnership between Facebook and money advice guru Martin Lewis.The tool is the result of a legal case, where the journalist and TV presenter took court action against Facebook after a series of ads ran with his face and name, claiming he backed questionable investment schemes. . The post Facebook debuts ‘scam ad’ reporting tool with Martin Lewis and Citizens Advice appeared first on Netimperative - latest digital marketing news .'

Social Media Platform Helps Advance Charitable Giving

Media Giving Compass


'Giving Compass’ Take: • Social media photo-sharing platform, Instagram, now lets users broadcast tap-to-donate stickers on their stories, making it easy and accessible for Instagram followers to participate in charitable giving.  • What are the contributing factors that make social media platforms useful tools for donating, fundraising and charitable giving?Which platforms have you used to donate?  • Read about how social media contributes to driving social change.Stories are Instagram’s customizable, Snapchat-like photo and short video-sharing feature.It allows users to post dispatches that evaporate within 24 hours.This drives plenty of repeat viewership by playing directly on the fear of missing something important.But for people who wanted to use that engagement for a cause, the system was poorly designed.You either had to direct viewers to a clickable link in your bio, or verified nonprofits could ask viewers to swipe through to their own donation hubs or Facebook fundraisers.But both options directed givers outside the app.With a new design for how it handles giving, Instagram is moving to control those donations, too.The new fix is a “donation sticker” that works like an internal tap-to-donate button.Any U.S. nonprofit can sign up to join the database, as long as they’ve signed up to accept donations on Facebook, and their Facebook is connected to their Instagram account.Many organizations, including Black Girls Code, No Kid Hungry, and ASPCA have already done so.Each organization could then obviously apply their own donation sticker to their own subsequent stories, something that’s already being tried by the American Foundation for Suicide Prevention, the Malala Fund, GLAAD, and the American Cancer Society.On the donation side, viewers who tap to contribute will trigger a pop-up containing a short bio of the charity alongside different dollar amounts.Need more information?Okay, you can also click through to the group’s Instagram page.After one-time payment registration, donors can choose to give between $5 and $2,500 per transaction.Convincing people to spend more through Instagram is a growing trend.In March 2019, the company allowed several major brands to start using a click-to-buy option for some products on its traditional photo feed.Read the full article about Instagram helps advance charitable giving by Ben Paynter at Fast Company. . The post Social Media Platform Helps Advance Charitable Giving appeared first on Giving Compass .'

US to fine Facebook $5bn for Cambridge Analytica user data scandal- report

Media Netimperative – latest digital marketing news

The US Federal Trade Commission has voted to approve a fine of about $5bn for Facebook over privacy violations, according to a report.The Wall Street Journal reported that the vote was 3-2 along party lines, with Republicans in support and Democrats
'The US Federal Trade Commission has voted to approve a fine of about $5bn for Facebook over privacy violations, according to a report.The Wall Street Journal reported that the vote was 3-2 along party lines, with Republicans in support and Democrats in opposition to the fine.The Democrats wanted stricter limits on the firm, while other Democrats have criticised the fine as inadequate. . The post US to fine Facebook $5bn for Cambridge Analytica user data scandal- report appeared first on Netimperative - latest digital marketing news .'